I mean, do you believe your company has reached its pinnacle and can go no more? Are you so proud of your company, brand, marketing efforts etc that you are so elated and don't really see the need to plan more?
I recently read the transcript of an interview with the President of a major women's organization. This President, we'll call him Mr. X, stated that he did not see the brand evolving or growing much more because he believed everyone knew about the brand and that its reach was fantastic.
Knowing this brand and organization personally, I can say that prior to six years ago (or so), I couldn't tell you the difference between IT and its major competitor. And to be honest, I don't think 98% of the US population could tell you the difference or would even care to know what the organization is...even though it is a major resource to thousands of young women across America each year.
The failure here is that this organization's leader was not (or did not seem to be) strategically planning for the future. There seemed to be no sense of urgency, need for marketing, or need for development from the head honcho! However, if you ask the number of women involved in the organization, they would have at least 1000 ideas ready to submit in minutes.
Your business should always be growing. Your brand should always be evolving. You constantly want your facebook page, spokesperson, and media efforts to be engaging and developing. A flat, stale, stagnant business is doomed to fail.
So my question is: Really, how big are you? How big can you become? What are you doing to turn your growth problems into growth successes? Comment below, I want to know!